Bad times for press officers of Sciacca. The overwhelming victory of Mayor Vito Bono has a good thing: it gets rid of the myth of the image.
Anyone who has seen the rally will be done to secure my own question, but really unable to put the gentleman in row two words, babbling with excitement, eager to end it as soon as possible to get off the stage, that really Ladies there is the candidate the center-left and MPA? Really aspires to be mayor? To put it more frankly, may never win an election a little more of the speakers that the political history of our city has ever known? Well, beauty is not merely to win: he has even swept. This despite many (myself among them, I confess) we had such short, may not have supported an official image? A press agent, a spin doctor, a prompter whatever?
Sciacca, among other things, full of journalists who aspire to a position as press secretary. Someone even in the face of the code of ethics and conflicts of interest, is simultaneously the image of City officer and the journalist in local radio stations, and perhaps also writes pieces on the mayor that it pays the salaries (in fact, that makes you pay to the taxpayers). We all have to live, I well, you know, who is without sin cast the first microphone. Cheat as well, and to hell with credibility.
the other candidate, the mayor's office, on the contrary, it was said: it is a great communicator. "Yes - someone told me - I know who you're talking talk they say you win Vito Bono, Mario Turton But be careful: it is a great communicator."
Picture. Communication. These keywords. Instead, with all the money you spend Turton has done in the town of Sciacca "image" and "communication", eventually won that one by this point of view was right (as they say) "denied". They had been spared to repair any road, he might have got a few more votes. At least, certainly not.
The truth is that in a country as small to medium Sciacca "communication" entrusted to the mass media has a very limited sense. Why Vito Bono, for example, will be very little on TV or on the stages of the rallies, but in reality it is a great communicator. Greet people on the street, a few meters in the company of someone who has met the walk, get loans to study (Vito Bono, for non Saccensi, is what used to be called "doctor of the mutual"), stop and talk, and especially doing it for years, not only within two months of the campaign in a country Sciacca is also as a form of "communication". Ancient and modern at the same time.
The new mayor has promised to continue to walk. How many years ago. No cars or blue fake phone calls to the phone for not having to stop to talk. We hope to fulfill its promise: it will be good for him, and to the coffers of the municipality. And not because sparagnerà gasoline: the real savings will come from cutting staff to the image. So, the disastrous Mario Turton results showed that worth more than a handshake.
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